金7乐

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  • 品牌的六种品类“原型”

    pinpaishidaibiaomouzhongchanpinhejin7ledefuhao。erchanpinhejin7lederenhechayihua,yeyidingshijiyuqisuoshupinleidegongtongshuxing。yexuzhengyinci,“dingwei”lilunshizhongqiangdiaodeshiyizhongyitutongguogainianlaichuangzaoxin“pinlei”deyingxiaochayihuacelve。 butongdepinleihexingye,manzurendebutongxuqiu;renmenzaixuanzebutongleibiedechanpinshi,juanruchengduhegoumaimudeyousuochayi。yinci,zaisikaojutidegebiepinpaiguihua,naizhijutidazaogebiepinpaidejucuo,douyinggailizuyupinpaisuochudepinleitexing,jinerzaigainianjichuanbofangmian...

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  • 如何讲好品牌故事?宜家给金7乐上了最宝贵的一课…..

    金7乐 zhuanzipinpaixuetang zhangbinggang tidaopinpaigushi,renmenzuirongyixiangdaodejiushimoumouqiyedefazhanlicheng、moumouchuangshirendegerenchuangyejinglideng,zheiyenanguai,shimianshanghenyoubeiguanyi“pinpaigushi”deshu,jiangdeduoshizheixietaolu。 erhenduosuowei“zhuanjia”yeguliqiyezheimegan。tamenhuiyaoqiunizaigushizhonggaosuwaijie“jin7legongsishiganshenmede、jin7legongsidaibiaozheshenme?weishenmejin7leshiyuzhongbutongde?jin7ledeyuzhongbutongyoushenmejiazhi?” yeyouhenduozheifangmiandewenzhang,duohuigaosuni: yaojiangyigepin...

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